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NEW YORK Samsung has confirmed launching a review for its European mobile communications business, which consists mainly of marketing cell phones and related products.
The work in review constitutes a new assignment, a company representative said. Billings were not disclosed.
Shops within WPP Group, Interpublic Group and Publicis Groupe are pursuing the assignment, sources said.
The Seoul, South Korea-based client’s mobile communications division began contacting shops in mid-December. The Samsung rep declined comment on the agencies involved.
The new assignment comes just two months after Samsung awarded its estimated $150-200 million global corporate image assignment to an agency team from WPP that included Red Cell and J.
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