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NEW YORK Samsung has broken an online ad campaign to recruit marketing talent with online video.
The recruitment video pitch is by Peter Weedfald, Samsung’s senior vice president of consumer electronics in North America, who invites viewers to apply for jobs with the electronics giant. In the video, Weedfald extols Samsung’s strengths and market position. He then introduces David Edwards, Samsung’s director of human resources, who solicits resumes to work at the company’s New Jersey office.
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