Sales Promo Shop Appoints Donnelly President, Partner | Adweek Sales Promo Shop Appoints Donnelly President, Partner | Adweek
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Sales Promo Shop Appoints Donnelly President, Partner

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Promotion marketing firm Mill House McCabe has named Christopher Donnelly president and partner.
Formerly a sales promotion manager for Dunkin' Donuts, Donnelly helped introduce the chain's bagels and Coolatta beverages. He replaces Jackie McCabe, who will become a consultant to the firm.
"After 18 years of being on the corporate side, I wanted to have multiple clients," Donnelly said. "[Corporate America] educated me on how to come up with strategic plans, but it didn't give me the freedom to develop those plans."
Mill House McCabe has 16 staffers at its Salem, Mass., headquarters. The shop's new clients include Friehofer's Bakery Products in Bayshore, N.Y., and discount clothing store Fashion Bug in Bensalem, Pa. --Sarah Jone