Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
So you think you’re a safe driver? Even so, you’d better watch out for pedestrians.
That’s the message behind a new PSA campaign created for the Federal Highway Administration by ad agency Liz Boa and production house Atomic Dog, both based in Washington.
The four-spot effort, set to break in November, features scary situations in which drivers narrowly miss pedestrians.
In one commercial, a man is seen driving. Just as he congratulates himself on being a safe driver, he almost hits a mother and child.
Another spot shows a car nearly hitting an Argentine woman holding a picture of her mother, a common mourning practice in Argentina.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in