Sabre Eyes Arnold One for IgoUgo Project | Adweek Sabre Eyes Arnold One for IgoUgo Project | Adweek
Advertisement

Sabre Eyes Arnold One for IgoUgo Project

Advertisement

NEW YORK Havas' Arnold One said it is in the final stages of negotiating a project contract with Sabre Holdings to redesign its recently acquired travel site, IgoUgo.com.

IgoUgo.com is a community site of 350,000 members who contribute reviews and photos of their trips. Sabre bought IgoUgo.com for an undisclosed sum last month.

In addition to the redesign, Arnold One will likely handle the Web strategy work, charged with driving users to the site and developing a syndication plan for IgoUgo.com, an agency representative said.

Sabre owns several online travel destinations, including Travelocity and Site59, allowing those venues to offer user-generated content in addition to travel-booking services.

Arnold One said its New York office would handle the IgoUgo.com account. Billings for the project were not disclosed.

After purchasing IgoUgo.com, Sabre last month added search capability to the site for users doing travel-related research. Included in the results are text advertisements based on the search terms. Last year, the site won a Webby Award for best travel site.