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Saatchi & Saatchi has landed creative and media duties on three more Austin, Nichols & Co. brands: Bushmills and Black Bush whiskies and Wyborowa vodka. Total billings are estimated at $10-15 million.
Saatchi, which already handles Austin, Nichols’ Wild Turkey, did not have to pitch for the new business. Instead, the client looked at its roster shops and selected Saatchi, in part due to the success of its “genuine” Wild Turkey campaign, said Chris Willis, vp of marketing at Austin, Nichols.
That
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