Saatchi Planning Chief Heads to LLKFB

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NEW YORK Claire Hassid, director of strategic planning at Saatchi & Saatchi here, is leaving for a top marketing role at direct marketing shop LLKFB, Saatchi confirmed.

Hassid, who managed a 23-person department at Publicis Groupe’s Saatchi, is becoming chief marketing officer at Omnicom Group’s LLKFB in New York, whose clients include Pfizer, Johnson & Johnson and MasterCard. The post appears to be new and Hassid will report to CEO Bob Lieber.

Neither a start date nor a job description was immediately available.



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