Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK — Saatchi & Saatchi has selected Bcom3?s i-shop, Novo/Giant Step, as an interactive marketing resource, the agency network said Wednesday. The strategic alliance comes as Saatchi parent, Publicis Groupe, prepares to acquire Bcom3 in a $3 billion deal later this year.
The partnership will bolster Saatchi’s interactive capabilities, which have been scaled back since its four-year-old interactive operation, Darwin Digital, shut down in 2000.
Separately, Novo/Giant Step has changed its name to Semaphore Partners. The new moniker comes nearly ten months after the company was formed by the merger of Giant Step and Novo.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in