Saatchi Cuts 5 Creative Leaders

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LOS ANGELES Publicis Groupe’s Saatchi & Saatchi dismissed five group leaders within the creative department in a restructuring move today, the agency confirmed. Because some of the firings happened within the last hours, the agency would not release the names of the employees.

“The ongoing process that started last April is getting us closer to being an idea-centric agency,” said Rich Anderman, president. “We are reducing the number of traditional creative directors at Saatchi.”

“It is a changing business,” said Steve Rabosky, chief creative officer at the Torrance, Calif.,



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