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Power Tool Maker Assigns Advertising Account to Dallas Agency
DALLAS–LMS/Marc here is bulking up its home improvement roster after being assigned marketing duties for high-end tool and lawn and garden equipment manufacturer Ryobi America Corp.
LMS/Marc earned the win after a review against an undisclosed number of contenders. Incumbent Henderson Advertising of Greenville, S.C., said it declined to defend the account.
A budget was still being determined at press time, but LMS/Marc client services director Bill Meeder said Ryobi plans to boost spending in the “millions” in order to meet greater recall goals.
“They want to build brand awareness.
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