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BOSTON Ryan iDirect said it has launched Ryan TrueHealth, a specialty practice dedicated to direct and interactive marketing for healthcare and pharmaceutical companies.
Alfred O’Neill, who joined the agency last October with more than 20 years of marketing and pharmaceutical experience, will lead Ryan TrueHealth. He arrived from Wunderman in New York, where he served as an svp leading the WPP Group shop’s pharma practice.
“Today, pharma marketing is truly at a crossroads,” says O’Neill, 47, whose title is senior vice president and group director.
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