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Looking for an agency with experience in farm services and retail, Orscheln Farm & Home turned to the St. Louis and Kansas City, Mo., offices of Kupper Parker Communications.
KPC picked up the estimated $3 million account following a review that involved eight agencies in Kansas City, St. Louis and Iowa. Len Sadek, marketing manager at the Moberly, Mo.-based client, declined to identify the competitors or specify spending plans.
Orscheln, a 38-year-old family business, operates 89 stores in eight states, with concentrations in Missouri and Kansas.
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