LOS ANGELES The California Department of Health Services has selected Runyon Saltzman & Einhorn to handle a three-year, $28 million effort to promote its California Nutrition Network and California 5 a Day campaigns, the client said.
The independent shop in Sacramento, Calif., partnered with WPP Group public relations firm Hill & Knowlton in Los Angeles and Sacramento. The other finalists were Omnicom Group's GMMB in Los Angeles and independent Mering and Associates in Sacramento.
GMMB had partnered with Hispanic agency Anita Santiago Advertising in Santa Monica, Calif.; Asian American shop IW Group in Los Angeles; marketing firm Social Light Consulting Group in Emeryville, Calif.; and Omnicom PR practice Fleishman-Hillard in Sacramento. Mering's pitch partners were PR shop Rogers & Associates in Los Angeles and Aegis Group's Carat Affiliates in Santa Monica.
The incumbent, independent Lawrence & Ponder Ideaworks in Newport Beach, Calif., did not participate in the review.
RS&E must survive a five-day protest period before the contract can be finalized. The assignment includes working on campaigns that emphasize the health benefits of eating five or more servings of fruits and vegetables each day.