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Rubin Postaer and Associates has landed media agency of record duties for StartSmart.com, an Internet-based moving service.
The agency will service the account through its in-house media buying arm, RP Media. The assignment initially is limited to offline media buying, but could expand to online responsibilities, according to a representative of the Santa Monica, Calif., agency. The account will be handled through RPM’s network of eight offices across the country.
Karsh & Hagan, Denver, handles creative duties.
“We were impressed with Rubin Postaer’s depth of media resources,” said Ward Utter, vice president of marketing at the Denver company.
There was no review.
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