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LOS ANGELES Rubin Postaer & Associates’ first creative for Pioneer Electronics high-definition plasma television displays was made using high-definition technology and post-produced to serve two broadcast markets. The spot broke this week on both conventional TV networks and in a high-definition version with a wide-screen aspect ratio, for HD broadcast services.
The independent Santa Monica, Calif., shop won the Long Beach, Calif.-based Pioneer account in June. The plasma TV ads represent the second product marketed, the agency having produced spots for Pioneer’s DVD recorders earlier in October.
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