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LOS ANGELES Luxuriating in the recent success of the Acura division, independent RPA has added Bill Bayne and Tito Melega to its senior creative staff, the agency said.
“It’s very difficult to find people right for the Acura brand,” said Mark Erwin, svp and creative director at the Santa Monica, Calif., shop. “We’re very pleased to have found creatives with both car experience and good general advertising skills.”
Joining as a senior art director, Melega, 37, emigrated from Argentina as a 20-year-old, worked his way through vocational school in Indiana, and began his career at WPP Group’s J.
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