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LOS ANGELES Maiden Lane has won creative duties on the estimated $20 million account of Round Table Pizza following a review, confirmed Renae Scott, the company’s CMO.
The San Francisco shop prevailed in the final round against R/West, Portland, Ore., and WongDoody here. All three shops are independently owned.
Maiden Lane “fully embraced our long-term objective to tap into quality as well as meet the needs of busy families,” Scott said. The first work from Maiden Lane, led by ex-Team One creative director John Maxham as CCO, will include online creative and a revamped Web site.
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