Rotando Moves To The Client Side, Departs Arnold For Ocean Spray

BOSTON – Arnold Communications managing partner Lynn Rotando has left the agency to become senior vice president of brand development at Ocean Spray Cranberries.
Rotando, who handled the estimated $50 million Ocean Spray account at Boston-based Arnold, was approached by the client shortly after Snyder Communications in Bethesda, Md., announced it was acquiring New England’s largest agency [Adweek, March 30], said Ocean Spray chief operating officer Kevin Murphy.
Ocean Spray chairman Thomas Bullock and Rotando have a long-standing relationship, dating back 15 years to when North Castle Partners in Stamford, Conn.,