Rosie And Penny Check In | Adweek
Advertisement

Rosie And Penny Check In

Advertisement

Rosie and Penny (that would be O'Donnell and Marshall) are back in Kmart spots just in time for Christmas.
Two new TV ads, from Campbell Mithun Esty in Minneapolis, broke Nov. 16, marking the third straight year the two celebrities--and close friends--have been featured in the mass merchandiser's holiday spots.
"Customers tell us that, as they're in the midst of their own holiday preparations, they look forward to seeing how Rosie and Penny fare," said Larry Davis, Kmart's vice president of marketing.
In one of the two spots, which were both directed by one-time stand-up comic David Steinberg, the duo travels back in time to the Renaissance.
In the other, they visit Santa's Workshop, where they realize they need elves to get their shopping done.
The tagline, "A better way to save," makes its national TV debut in the spots. It has so far only been used in print and regional advertising.
--Aaron Baar