NEW YORK -- RJ Palmer has won media duties for Mike's Hard Lemonade following a month long review, the agency confirmed. The New York-based media shop, a part of Panoramic Communications, beat out The Media Edge and incumbent Carat, both New York, for the $30-40 million account.
Cliff Freeman and Partners in New York continues to handle creative for the Denver-based "malternative" beverage company. According to CMR, Mike's spent $14.1 million on U.S. measured media from January to October last year.
RJ Palmer claims billings of more than $500 million from clients like Church & Dwight, The Scotts Company and Siemens Corp.