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DALLAS In an effort to boost subscription sales, Rives Carlberg has broken a new campaign to promote the recent redesign of The Houston Chronicle, the agency said.
Launched on Tuesday, the effort by the Houston-based shop targets light to moderate Chronicle readers who are buying single copies and former subscribers who may have lapsed. While the newspaper’s redesign has been gradually introduced over the last two months, key sections like the front page debuted in the July 11 issue, the agency said.
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