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DALLAS Rives Carlberg has picked up advertising and public relations duties for Cafe Express, the agency said.
The Houston-based shop was awarded the account of the Texas restaurant chain without a review. With no incumbent, this marks the company’s first marketing effort since the majority of ownership shifted to Wendy’s International in February 2004.
Rives has been charged with providing brand development, media planning and buying and public relations services for Cafe Express, which owns 19 fast-casual restaurants throughout Texas.
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