Rives Carlberg Takes Off With New Airline

HOUSTON – Rives Carlberg is winging its way into the new year with the account for UltrAir, a new business-travel airline that promises rather tony in-flight service. The Houston shop won the business over several other agencies considered during the last six months, according to UltrAir secretary/treasurer Mark Moore. He declined to name other contenders. UltrAir, which tentatively plans to start up Jan. 10, will begin by servicing strictly business travelers flying just two routes – Houston Intercontinental to Los Angeles and Newark, N.J.