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NEW YORK Ripe Digital Entertainment has formed a branded entertainment division to craft short-form clips for advertisers.
The company dabbled in the space previously (for Boost Mobile, Castrol and Old Spice, among others), but with the demand for integrated programming on the rise, Ripe has formalized its offering.
“We’re seeing traditional media dollars shifting to support video and we’re also seeing digital dollars shifting to support video. But, within that [shift], there’s always a discussion about programming that actually originates with the client,” said Ryan Magnussen, Ripe CEO.
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