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Signs Wireless Content Deal With “Jones” Author
Getting U.S. mobile device users to accept an advertisement on their cell phone or PDA is no easy proposition. However, what if you were 31 years old, single, 15 pounds overweight and lighting up your tenth cigarette of the day when Bridget Jones sends you a message on your cell phone? You might just welcome a witty snippet on her most current dating dilemma.
The folks at Riot Entertainment, a wireless business, are hoping that’s the case.
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