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Riney Names Creative Chief

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LOS ANGELES Creative director Roger Camp has confirmed that he will join Publicis Groupe's Publicis & Hal Riney as chief creative officer, a new post.

He will report to CEO Karen Francis and work alongside Jon Soto, the agency's executive creative director.

Francis said Camp, who begins at the San Francisco agency Feb. 1, would oversee all creative at the shop and may lead several specific accounts.

"Once Roger is here, we'll be sitting down and determining what makes sense for the culture," Francis said. "As our mix changes, it makes sense to continuously re-evaluate that. We're working well together as a team right now."

Camp has recently freelanced for Riney and helped the shop win recent business from Altoids and Pinnacle Foods. "I've been consulting with them awhile," Camp said. "What attracted me is the creative potential of what Riney could be again."

He has also served as a creative director at Publicis' Fallon in Minneapolis (on Brawny and Holiday Inn) and independent Wieden + Kennedy in Portland, Ore. At W+K, Camp said he worked on the agency's Coca-Cola business (Diet Coke and Powerade) and Miller High Life campaigns, as well as "some Nike."

His resume also lists Cliff Freeman and Partners in New York on Little Caesars and Outpost.com. For the latter, he gained some dubious notoriety for ads in which gerbils were fired from a cannon at a target bearing the client's name.

"He initially came to us with a reputation as great creative talent," said Francis. "And when it came time for him to work with us on projects, it was a fun, great experience. After we'd gone through business pitches it seemed like the natural thing to do."

"Roger is a great asset to the agency's creative capabilities and a perfect choice to build on the incredible momentum we've had so far this year," said Publicis Groupe's CEO Maurice Lévy in a statement.

Key accounts at Riney include Sprint Nextel (currently in review), 24 Hour Fitness and Wellpoint.