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Mirage Resorts Inc. is talking “informally” with a few undisclosed shops nationwide about an estimated $50 million in ad duties for five of its hotel-casino properties.
Those sites are the Bellagio, Golden Nugget, Treasure Island and Mirage in Las Vegas and the new Beau Rivage in Biloxi, Miss., said John Schadler, the company’s vice president of advertising.
The search follows the “amicable” split between Mirage and Publicis & Hal Riney, San Francisco, last week [Adweek Online, Oct.
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