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Seeking To Enter New Categories, Client To Spend $25 Mil. Next Year
NEW YORK–Candie’s, which plans to boost its ad budget to $25 million next year, is looking for an agency to help market its new jeans and fragrance lines.
Candie’s advertising is now developed through a collaboration between the client’s longtime marketing consultant, InMarketing in Glen Cove, N.Y., and its in-house advertising group. The new shop would become the third member of Candie’s ad team.
David Conn, director of marketing for the Purchase, N.Y.-based
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