Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The U.S. Department of Homeland Security and the Ad Council have launched a public service campaign to help Americans prepare for a terrorist attack. The work, by The Martin Agency in Richmond, Va., includes six 30-second PSAs and print ads featuring Homeland Security Secretary Tom Ridge, who tells Americans to take simple steps like “[storing] water and non-perishable foods for at least three days.” [See Critique, p. 26.] The tagline, “We can be afraid, or we can be ready,” closes some of the PSAs.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in