Ricola USA has tapped three agencies to compete for the creative portion of its $6-10 million account: Angotti, Thomas, Hedge and Gigante Vaz & Partners, both here; and Gianettino & Meredith in Short Hills, N.J.
The Morris Plains, N.J.-based cough and throat drops maker should name a winner in mid-May.
Currently, creative duties are handled by European agencies selected by Ricola's Swiss parent, Ricola AG.'We are looking for an agency that is more in touch with the U.S. market,' said Pam Hehl, marketing coordinator for Ricola USA. 'People know the brand,' but are unfamiliar with its other qualities, she said.
Tolesphini & Tobin, White Plains, N.Y., Ricola's media buying agency 'for now,' is helping with the search, Hehl said. --Teresa Andreoli
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