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DALLAS Rick Johnson & Co.’s new image campaign for ARCA promotes the organization’s mission of opening doors for people with disabilities.
The Albuquerque, N.M., agency’s three TV spots for the local nonprofit organization, which provides housing, literacy and workforce programs to people with developmental disabilities and mental retardation, launch on Monday.
The first spot opens with scenes of actual ARCA participants facing closed doors. A voiceover says, “What if suddenly the doors didn’t open? Doors to places to work, places to play and even places to live? This is what the world often feels like to people with developmental disabilities.
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