Richards Won't See Epson

DDB Needham here outpitched three other finalists, including The Richards Group in Dallas, to land Epson America’s estimated $20 million advertising account.
Also left behind in the review were Rubin Postaer & Associates in Santa Monica, Calif., and Seiniger Advertising in Beverly Hills, Calif.
Although the Torrance, Calif.-based company also considered unbundling its media, both creative and media duties were awarded to DDB Needham.
Carat ICG and Western International Media, both Los Angeles, had been under consideration for media.
Epson America executives complimented all of the finalists on their presentations, but noted DDB Needham demonstrated “the best strategic thinking and insights” into the printer company’s business, and the choice was unanimous.
“It was really a combination of the agency, its presentation and the people,” said Jeff Marks, director of marketing communications at Epson America.
The review was conducted by Michael Marsak, president of Effective Marketing Strategies in Marina del Rey, Calif.
Creative and media presentations were made...