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DALLAS-The Richards Group here has developed the first television advertising for Sarasota Memorial Hospital, four months after the Florida client assigned the work on a project basis.
Sarasota County’s only full-service hospital had done its advertising in-house. Billings were undisclosed.
“We found that many people had no idea they have one of the most advanced hospitals in the country right in their backyard,” said Donna Burtanger, director of communications for Sarasota Memorial.
That realization led to the creation of two 60-second TV spots that put a spin on standard hospital ads as they promote Sarasota’s specialized offerings.
One ad opens in a retirement community, where an elderly man named Al laments the absence of his opponent at the checkerboard.
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