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DALLAS Sub-Zero Freezer Co. this week breaks the first television advertising in its 60 years with two spots created by The Richards Group for Sub-Zero and its Wolf Appliance Co. affiliate, the company said.
Sub-Zero, based in Madison, Wis., is a privately held manufacturer of luxury freezers and refrigerators. Wolf, headquartered in Fitchburg, Wis., makes ovens, stoves and cooktops.
The two spots breaking this week will air through mid-November on CBS Sunday Morning, the Food Network and HGTV, according to Richards.
The
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