Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BOSTON–“Taste the revolution” will be the theme of ads from McCarthy Mambro Bertino here, supporting next week’s launch of Samuel Adams Light, the latest offering from Boston Beer, according to a representative at Boston Beer Co.
Ads introducing the new super-premium light–which is being launched in Rhode Island and Portland, Maine — will begin appearing this month. TV, radio, print and outdoor efforts will stress the beer’s good taste despite having a mere 128 calories.
It
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in