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Gotham, which lost E*Trade’s $100 million account in February but landed Fidelity online trading’s $50 million business earlier this month, is rubbing the ex-client’s nose in it.
The New York agency made a sequel to the bizarre video chairman Stone Roberts sent to consultants after losing E*Trade, in which Roberts takes a pie in the face.
Scrolling text at the beginning of the new tape, which Roberts said he is sending to E*Trade, reads in part: “Advertising created by Gotham helped E*Trade become so big and so popular, they felt the need for a new Hot Shot Head of Marketing [Jerry Gramaglia].
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