Revamped Saatchi Hires Bilfield

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Mark Bilfield joins Saatchi & Saatchi Pacific in Torrance, Calif., today as director of integrated marketing, according to the agency’s incoming chief executive officer, Scott Gilbert.
Bilfield will oversee the agency’s promotions, interactive, direct and collateral work. He was previously group account director and senior partner at TBWA Chiat/ Day in Venice, Calif. He also serves as president of the Western States Advertising Agencies Association.
“I’ve known Mark for years, and I’m impressed with his enthusiastic nature and skill in all of [the integrated marketing] areas,” Gilbert said.

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