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BOSTON Lowe’s Companies has selected Grey Global Group’s GCI Group as its lead public relations agency, the client confirmed.
“We went through a pretty rigorous selection process,” said company representative Chris Ahern, who would not disclose the other finalists. “GCI best suited the needs of our organization. They are a very talented and knowledgeable group of people who demonstrated great passion for our business.”
Incumbent Golin/Harris International, the Interpublic Group shop in Chicago that had worked with Lowe’s for five years, was invited, but declined to participate in the review, the client said [Adweek Online, Dec.
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