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NEW YORK Next month, Roberto Cavalli becomes the latest fashion designer to bring his couture tastes to the populist aisles of H&M stores. He follows Viktor & Rolf, Stella McCartney, Madonna and Karl Lagerfeld, who have created limited editions for a select number of the Swedish retailer’s stores.
Celebrities working in the fashion world aren’t new. What H&M does differently is create a retail event worthy of press coverage. When McCartney’s clothing went on sale in H&M’s Lexington Avenue store in Manhattan two years ago, customers began lining up at 5 a.m.
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