Republik to Advertise Durham Residences | Adweek Republik to Advertise Durham Residences | Adweek
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Republik to Advertise Durham Residences

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ATLANTA The Republik won a review to produce advertising for a 415-unit residential development in Durham, N.C., that is being built to replace one of the city's oldest public housing projects, the shop said.

The project in part of a Hope VI program that the federal government is subsidizing nationwide. The Durham project is replacing the 240-unit Few Gardens housing development, which was demolished in 2003. The Hope VI development combines low-income rental properties with private homes and commercial locations. The complex includes landscaping, parks, playgrounds and public gathering areas.

The Community Builders of Boston, a nonprofit urban housing developer, is constructing the project. The company has built similar projects in Boston, Chicago, Jersey City, N.J., Louisville, Ky., Weston, Mass., and South Coatesville, Pa.

Community Builders chose The Republik from four other undisclosed shops that competed for the account, which includes naming the development, producing newspaper advertising and designing promotional material. The independent Durham shop is charged with attracting renters, aspiring homeowners and retailers to the development.

Community Builders expects to spend $500,000 on the campaign, sources said.