CEO, Americas, Starcom MediaVest, Chicago
This will be Renetta McCann's first stint as a Cannes juror and she expects it will be well worth the time and effort. "It is invaluable to expose yourself to work from across the globe, especially that deemed to be the best in the world," says McCann. After 27 years in the advertising business, her expectations as a judge will be high: "I am clearly looking for work that I think is brilliant, and work that makes me go, 'Wow, I wish I had done that,'" she says.
"I'm looking for work that can extend beyond the region it was created in. And I'm looking for work that hangs together start to finish, with a description of the client's business challenge, down to the final result, it should be a complete story." McCann, 48, has spent her career at Publicis Groupe's Starcom MediaVest Group and, before that, in the media department at Leo Burnett in Chicago, which was spun off to form Starcom in 1998. Before assuming her current role, McCann was CEO of Starcom, since 1999.
The Northwestern University graduate says that while the prospect of 20 judges evaluating 1,000 entries in less than a week seems daunting, "the thing about brilliant work is that it is quickly evident.
That will be helpful as we sift through the product to find what is absolutely the best." Starcom has won a total of eight Lions over the past four years and the yoga-loving McCann says she has high hopes for several entries this year, including the P&G Rejoice work from the Philippines, the Oprah Pontiac giveaway and branded-entertainment content produced for the U.S. Army for the miniseries Band of Brothers.