Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO Publicis Groupe property Relay Sponsorship and Event Marketing has opened an office in China.
The Chicago-based agency, which is part of Starcom MediaVest Group, merged with Zports, which already existed in the country as a part of sibling company ZenithOptimedia. Don Lee, who most recently worked in Relay’s St. Louis office, will lead Relay China as managing director.
“It is critical for Relay to provide corporations with best-in-class sponsorship consulting and operational event expertise to drive direct business results in China’s marketplace,” said Wally Hayward, Relay worldwide CEO, in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in