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NEW YORK Hummer, the toy for big boys, and Regis Philbin, who used to enable people to buy whatever toys they wanted as host of Who Wants to Be a Millionaire, have joined up in one of two new spots for the vehicle.
The two spots, via Modernista!, Boston, will air nationally on network and cable. “Yacht” will run as a 30-second commercial and “Illumination Night” as a 30- and 60-second spot.
The client spent $65 million on ads through September, per Nielsen Monitor-Plus.
“Yacht,”
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