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Regian & Wilson Advertising and Public Relations turned a fall marketing project into agency-of-record status worth $5 million annually for a Plano, Texas-based wireless cable television company.
Heartland Wireless Communications selected the Fort Worth, Texas, agency to head up its heavy direct mail, print and spot market broadcast account in eight states. Both the agency and client pointed to the shop’s experience in the category, as well as its multistate advertising capabilities.
Heartland offers basic cable television and premium channel services in hundreds of communities from 57 of its operation centers.
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