Reebok Hears Presentations For Shoe Project

Reebok International is looking for a shop to advertise its running shoes on a project basis, said client representative Dave Fogelson.
A handful of shops made creative presentations to the Stoughton, Mass.-based company last week, sources said. Heater Advertising in Boston, which was named Reebok's lead creative shop after Leo Burnett, Chicago, resigned the account in May, is not involved in the search, Fogelson said. He would not divulge who is competing for the assignment.
Sources, however, said New York agencies Lowe & Partners/SMS and Berlin, Cameron & Partners are under consideration. Agency executives declined comment. A Lowe sister agency, Lowe Howard-Spink in London, was awarded a Reebok soccer assignment in October.
--Sarah Jones and Jennifer Comiteau