Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Reebok International will launch a global advertising campaign on Super Bowl Sunday tagged “Defy Convention.”
One 60-second TV spot will break on Sunday, Jan. 28 during the premiere of CBS’s “Survivor: The Australian Outback,” which airs immediately following Super Bowl XXXV. The ad features many of Reebok’s athlete endorsers, including Venus Williams (tennis), Allen Iverson (basketball), Jevon Kearse (football), Julie Foudy (soccer), and Steve Francis (basketball).
“Defy Convention is a celebration of individuals who have defied the odds; people who encounter difficulties and find the wherewithall to succeed, despite those challenges,” said John Wardley, vice president of brand communications for Reebok in Canton, Mass.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in