Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Baron Davis sails past the crowd, dazzling them in a rhythmic dance of his own as he weaves across the basketball court, the hoop not far from his reach. Ironically, he seems not to notice. That’s because for a brief moment, his focus is on one of his other passions: roller-skating.
This is the image Reebok Entertainment has provided of professional basketball star Davis in its short-film series, Framed, which previewed last night at Tribeca Cinemas in New York.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in