Red Hat Jumps Into the Ring

Red Hat, a developer of Linux-based operating system software and services, is gearing up for a review of its $15-20 million account, according to sources.
Red Hat’s new chief marketing director, Tom Butta, is heading the process and has already made efforts to gather data about select shops nationwide, sources said.
Butta has also been “instrumental” in convincing Red Hat president Michael Szulik to pursue a “major ad campaign”–something he has been “recalcitrant” about in the past, said one source.
Butta didn’t return calls.