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White Castle’s Microwaveable Breakfast Fare Gets TV, Radio Spots
SAN FRANCISCO–Red Ball Tiger is helping to launch White Castle’s new Early Starts microwaveable breakfast sandwiches with a TV and radio campaign airing in test markets in Louisville and Lexington, Ky., and Tampa and Orlando, Fla. The tagline is, “Got an early start?”
The Columbus, Ohio-based fast-food chain is marketing Early Starts–a line of omelet-based breakfast sandwiches, with varieties including Western and Italian–through its frozen foods division, White Castle Distributing Co.
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