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BOSTON People who tune in to the 2004 Grammy Awards telecast will not only get an eyeful of Beyonce, they will get a lesson in music piracy.
The Recording Academy of Beverly Hills, Calif., has teamed with Edelman on a campaign—set to launch during the 46th annual Grammy Awards on CBS on Feb. 8—aimed at curbing the illegal downloading of music by educating consumers.
The effort, directed at consumers ages 12-24, was crafted by the independent public relations agency and its advertising and research units, Blue and StrategyOne, respectively.
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